The existing, oval LOGO was thirty years old and according to Kathryn Reith, Communications Director, "it didn't express who we are".
Ms. Reith presented the new logo to the School Board in their August 9th meeting. The design was created in-house by Chelsea Lee to save money. The District didn't have go to an expensive advertising firm to create the brand.
Ms. Reith said, "It shows "forward motion', uses colors of the district website, and has a simpler look with modern type-face." The existing LOGO was 30 years old and didn't express who we are".
When questioned about student and community participation in the LOGO design, Kathryn wrote:
"There was input from more than our five school board members. We did use the design input collected in a much more extensive process that involved parents, teachers and other staff members in the redesign of the website. We also checked the new logo with staff and parents before adopting it. Public input is not always about a major, time consuming process."Ms. Reith explained how the LOGO would be used and phased into the system, saying:
"The district logo primarily lives in online and printed versions of materials, such as letterhead, business cards, etc. These consumables are generally used up within a one year period. As noted, the logo will only be used when materials are used up so there is no additional cost, thus there is no need to keep track of logo costs.So, it appears we won't see much of it in the first year, with the exception of the website, district online documents, and online media. The district apparently has no plans to place the new LOGO on signage, their fleet, or on their buildings. Do you have any comments?
Reported By Bob Yoder
LOGO by LWSD.