This article starts out with an extreme example of prolonged public apathy....
They are worth more than you think. Just ask the residents of Bell, CA.
There’s a municipality in Southern California called Bell. Thirty-eight thousand people live there. It’s largely inhabited by Latino immigrants, and the per capita income is just $25,000 per year. It may be hard to believe, but had its residents banded together five years ago to hire a top-notch beat reporter, even paying him the handsome salary of $200,000 per year, the return on their value would’ve been immense.
By Conor Friedersdorf, 07/29